As I stroll along 5th Avenue my eyes widen, my heart races, my adrenaline sky rockets and I suddenly feel like a kid in a candy store: Gucci, Prada, Fendi, Tiffany's, Chanel, Louis Vuitton, and the list goes on. But of all the stores on this famous street of shopping paradise only one has truly captured my heart--Juicy Couture. Even its name rolls off the tongue with intrique and delight. Founded in 1994 in Pacoima, California by Pamela Skaist-Levy and Gela Taylor (wife of John Taylor of Duran-Duran) the company started with the motto: "Once upon a time in a land far, far away called Pacoima there were two nice girls who liked stuff. Juicy Couture swept the land and they lived happily ever after". The company started as a designer t-shirt company but has come a very long way since then. Juicy is today best known for turning their velour sweat suits into the greatest fashion "must have" since the little black dress. Although I think these sweat suits have long overstayed their welcomed appearance in public and should be kept for lounging at home and heading to the gym, don't let them fool you. This company has plenty more to offer! From rocker chic to sweet and feminine this brand has something for every girl. Their dresses are classic and flirty, their jeans are the best-fitting around, their coats trimmed with the most girlie ruffles and detailed buttons, and their footwear is by far the cutest around. Not to mention their fragrances are sweet and fabulous and come in the most beautiful elegant glass bottles. From the adorable pink scottie dog embellished labels to the detailed stitching in the fabrics Juicy is fun, flirty, cute, and sophisticated all at the same time. So, I'm letting the world know, or at least everyone who reads this blog, I am proud to be a Juicy girl and you should be one too!
