At 1600 Broadway in Times Square this 25,000 square foot, three-story colorful sensory-enticer has the largest display of M&M's in the world! M&M's World features a "Mood Analyzer" with help from a few colorful characters, a 17 foot Green M&M Lady Liberty and a just as large Blue M&M Elvis-impersonator, along with over 4,000 one-of-a-kind gifts and souvenirs. One of only three stores in the nation, the other two in Las Vegas and Orlando, NYC's store is an entertainment destination the whole family will love. Introduced to the world in 1941, M&M's have been a tasty pop culture icon for almost 70 years. With adorably quirky characters, fun-loving commercials, and a variety of delectable flavors and colors M&M's have become a favorite treat for generations. And at M&M's World they come to life right before your very eyes. The walls are lined from the ceiling to the floor with clear tubes filled with varieties of colorful combinations of M&M's. The entire store is filled with bright-colored paintings and murals of America's favorite candy personalities. And the music is always jamming, making this the place to brighten up anyone's day! From collectibles you can't find anywhere else, to clothes, home decor, toys and games, to the cutest aprons and kitchen utensils, and, of course, the tasty treats themselves, this store has something for everyone. Whether you're an M&M's enthusiast or just looking for a colorful sweet, M&M's World is the place to go.